Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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